ease of food-gathering or food-production. For example, among the Northwest coast fishermen, or rice-planters of Borneo, huge surpluses are produced that have to be destroyed or class differences would arise that would destroy the traditional social order. In Borneo the traveller may see tons of rice exposed to rains in rituals, and great art constructions, involving tremendous efforts, smashed. At the same time, in these primitive societies, while money may release frantic energies in order to charge a bit of copper with magical prestige, it can buy very little. Rich and poor necessarily live in much the same manner. Today, in the electronic age, the richest man is reduced to having much the same entertainment, and even the same food and vehicles as the ordinary man.